Having a marketing strategy plan at hand is one thing. Strategies can be classified into corporate, businessunit and functional strategies. Describe your companys history if any or a startup information. Business strategy lecture notes colbourne college on. Dinesh authors the hugely popular computer notes blog. There are few lecture notes with me that i will share later.
Click link1 docx or link2 pdf to download document. Porter displays a handful of techniques for analyzing industries and competitors for you to capitalize on. For any type of query or something that you think is missing. Strategy the theorys central management insight is about how a company can create value through the configuration and coordination of its multibusiness activities business policy refers to the. This free business studies site provides resource notes and categorized questions to help students with gcse and igcse business revision.
In this chapter, we will discuss how important it is to ensure that the hr functions are properly aligned with the overall business strategy of an organization. They should also be able to read a case study and know to which environment the challenges belong. Posted in lecture notes leave a reply chapter 6 strategy analysis and choice. This business to business ad offers to provide ecologically sound packaging. Cie igcse business studies 0450 categorised past paper questions, mark schemes, quizes and revision notes. Market development strategy is the kind of intensive strategies in which the business organization launches its existing products in the new markets or geographical areas. Notes of business policy and strategic management 1. Business strategy usually occurs at business unit or product level emphasizing the. Strategy a firms model of creating a competitive advantage strategy is about which industry to compete in corporate strategy and how to compete what you do differently visavis competitors business strategy strategy studies why some persistently outperform others ie rents persistent abnormal profits 3. Management practices corporations decide how business units are to be. Therefore, a typical business structure always possesses three levels. Igor ansoff introduced the concept of synergy to corporate strategy. Must be capable of consistently reducing costs while adding differentiated features.
Strategies exist at several levels in any organisation ranging from the overall business or group of businesses through to individuals working in it. Business level projections contributing to industry attractiveness attractiveness threats formulation of the business strategy budgeting and operational budgets strategic programming definition and evaluation of identification of opportunities and the mission of the business definition of business scope. Strategic management is a broader term than strategy and is a process that includes top managements analysis of the environment in which the organization operates prior to formulat ing a strategy, as well as the plan for implementation and control of the strategy. Game theory w4210 course notes columbia university. Observe proper margins, and use the right font and spacing. Thus it is that, whether on the battlefield or in business, the realized strategy is. Difference between business policy and strategic management. From strategy to business models and to tactics working paper. Introduction definition there are three schools of strategy. A strategy is an administrative course of action designed to. Michael porters generic strategies porters fiveforces model describes strategy as taking actions that create defendable positions in an industry. How have these products become known by their packaging. Organizations pursue defensive strategies when the circumstances require some sort of adjustments in the structure or functioning of the organization.
Find materials for this course in the pages linked along the left. Business strategy notes strategic management nonprofit. Exams are near, but youre stuck with the notes, arent you. It takes major strategic decisions and formulates corporate level strategies. The core courses in an mba program cover various areas of business such as accounting, finance, marketing, human resources, operations, and statistics etc. Explain the importance and limitations of strategic management. Besides its impact on the environment, what aspects of packaging can helphinder product sales. Porters frameworks and the resourcebased view of the firm pdf 1 1. Dont send concept notes just because you feel like doing so. Typically, any business strategy would cover a period of about 3 5. Business strategy usually occurs at business unit or product level emphasizing the improvement of competitive position of a firms products or services in an industry or market segment served by that business unit. The term strategy began to be used in business with increase in competition and complexity of business operations. Marketing strategy plan to combine the 4 ps of marketing product, price, place, promotion in the right combination to achieve a marketing objective. At business level an organization decides that it would take which route to achieve its corporate.
A business strategy is a combination of proactive actions on the part of management, for the purpose of enhancing the companys market position and overall performance and reactions to unexpected developments and new market conditions. Being sure that the document is effective and highly usable is another. Products and services the starting point here is a clear statement of what the product is. However, strategy can fail and, when it does, tactics dominate the action. A business strategy has to be aligned to the business model of the company. The intention is to supplement renowned strategy textbooks such as johnson and scholes. Mind your budget and make sure that you have a note of all the costs, even the most minimal. Check for errors and dont forget to include your name and contact information on the header.
The notes do not replace the readings but should help with the lectures and should summarize some key information in a single place. It is a clearcut statement of the business or a set of businesses, the. In general, the strategy can be offensive or defensive with respect to competitive forces. Posts about lecture notes written by kingfisherreigns. Information system and business strategy computer notes. Types of intensive strategies business study notes. Strategic management lecture notes,ebook,pdf download for. Business strategy how corporate strategy where 5 e3 revision summaries comparing and contrasting approaches to strategic formulation the rational planning process incremental approaches freewheeling opportunism emergent strategies topdown and centralised topdown and centralised topdown and. The business strategy game competing in a global marketplace. Human resource management is a process of bringing people and organizations together so that the goals and objectives of each are achieved. From strategy to business models and to tactics ramon casadesusmasanell joan enric ricart november 2009 abstract the notion of business model has been used by strategy scholars to refer to the logic of the firm, the way it operates and how it creates value for its stakeholders. Three types of strategic marketing strategies are regarded as defensive strategies.
Where he writes howto guides around computer fundamental, computer software, computer programming, and web apps. Strategic management 7 1 introduction 1 introduction this compendium provides a comprehensive overview of the most important topics covered in a strategy course at the bachelor, master or mba level. The theory of business strategy article pdf available in the rand journal of economics 201. Rankings of the bestperforming companies worldwide on overall score, eps, roe, and stock price. Share this article with other students of mba who are searching for mba 3rd sem notes.
First, note that our approach implies that every organization has some business model. Mba strategic management lecture notes pdf download mba. Business strategy is all about the choices that business make about about how to achieve their objectives. Global business strategy and innovation in organizations. Hi fellas, check out this superb ebook on strategic management for mba and management students. Please ensure that learners are able to identify the three environments and the elements of each environment. Scribd is the worlds largest social reading and publishing site. Lecture notes taxes and business strategy sloan school.
Business strategy falls in the in the realm of corporate strategy. It is important to note that the corporate planning department is not. Market penetration market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. The theory and practice of strategy in business organizations. Bachelor in business studies bbs 3rd year is indeed a challenging course for the students. Clipping is a handy way to collect important slides you want to go back to later. Customer segmentation and customer value proposition pdf 4. Saddle points, mixed strategies and the minimax theorem55. The execution of the strategy in an organization usually involves many operational daily decisions made by dierent executives, middle managers, and employees.
Now customize the name of a clipboard to store your clips. Global business strategy, global business strategy notes. Typically, any business strategy would cover a period of about 3 5 years or maybe longer depending on the specifics. Depending on the business model and a type of business plan, you may need to include a description of the location and facilities. Global business strategy for managing research and development. Bbs notes tu bbs 3 rd year business environment and strategy notes. Is the marketing strategy plan of your business effective. Corporate governance concept, issues, models, evolution and significance. It includes competitive moves and business approaches that managers adopted because of satisfying the needs of the customer and to achieve objectives of the organization. The output from the ansoff productmarket matrix is a series of suggested growth strategies which set the direction for the business strategy. Bbs 3rd year business environment and strategy notes. This means that the organization does not introduce new or modified products rather the products remain the same but the new markets are added by entering into new. Two aspects of our development deserve further discussion. Mba strategic management lecture notes pdf download mba 3rd.